Course curriculum

  • 1

    Chapter 0: Introduction

    • Complaining Is Not A Strategy

    • Intro - Welcome to the email course

    • 3 Keys To Be Successful (MUST WATCH)

    • Join The FB Group Community!

    • Introduction + How You Will Be Successful With This Course

  • 2

    Chapter 1: Introduction To The Email Channel

    • 1-1 Understanding The End Game

    • 1-2 Relationship Building In Email

    • 1-3 Email Opt Ins & Increasing Collection & Throughput

    • 1-4 Email Deliverability And Spam & The Relationship To Your Income + Valuation

    • 1-5 How You Can Spy On What Other Brands Are Doing For Their Email Marketing

  • 3

    Chapter 2: Email Autoresponder & Klaviyo Setup

    • 2-1 Setting Up The Account + Connecting Storefront

    • 2-2 Setting Up Website Tracking With Klaviyo

    • 2-3 Setting Up Popup Forms

    • 2-4 Popup Forms A/B Split Tests - When To Use

    • 2-5 Brand Colors, Feel & Consistency Of Emails

    • 2-6 Graphics Email Vs. Plain Text Email

    • 2-7 Campaigns Vs Flows

    • 2-8 How to Clean The Email List + List Suppression

    • 2-9 Design Of Every Email

    • 2-10 Consistency Builds Trust

  • 4

    Chapter 3: Essential Email Flows For eCommerce

    • 3-0 Overview Of The Flows

    • 3-1 Welcome Series

    • 3-2 Abandoned Cart

    • 3-2B Unique Coupon Code

    • 3-3 Site Abandonment

    • 3-4 Browse Abandonment

    • 3-5 Product Back In Stock Reminder

    • 3-6 Post Purchase Thank You + Upsell + Customer Review Request

    • 3-7 Subscription Recurring - Replenish Reminder

    • 3-8 Customer Winback

    • 3-9 Sunset Engaged

  • 5

    Chapter 4: Manual Broadcast Campaigns

    • 4-1 Manual Email Broadcast

    • 4-2 Content Focused/No Selling Emails

    • 4-3 Giveaways

    • 4-4 New Product Launch Announcement

    • 4-5 New Collection Launch Announcement

    • 4-6 Influencer Spotlight Campaign

    • 4-7 Instalments, Buy Now Pay Later Campaigns

    • 4-8 Pre-Orders For Upcoming Products

    • 4-9 Holiday Sales

    • 4-10 Refer A Friend/Promote + Get Paid Campaigns

    • 4-11 Curating The Best Selling Products

    • 4-12 Flash Sale

    • 4-13 Content Calendar

    • 4-14 BFCM Strategy

  • 6

    Chapter 5: List Segmentation

    • 5-1 Segmentations Of Your List

  • 7

    Let Us Help You With Your Email Marketing!

    • 6 Work With Us

  • 8

    BONUS: Some Of Our Million Dollar Paid Traffic Case Studies

    • $1M In 5 Months ($500k/PM Scale)

    • $1m in 57 Days Case Study ($2k/Day --> $40k/day)

    • $1m in 57 Days ($2k/day --> $40k/day scale)

    • (When You're Ready To Hyper Scale) - Paid Traffic Coaching Program