Course curriculum

  • 1

    MOD 1: Solid Foundations Prevents Failure

    • Complaining Is Not A Strategy

    • 1-1 Welcome To The Course + Introducing Yourself!

    • 1-1B How To Join The Group + Coaching Call Timings

    • 1-2 Who This Course Is For

    • 1-3 What It Truly Takes To Win + Habits That Will Make You Successful

    • 1-4 How To Be Successful With This Course

    • 1-5 What Is The Purpose Of Running Ads?

    • 1-6 FB Ads As A Channel & The Role Of Traffic

    • 1-7 Understanding Value, The LTR Principle & Stages of the funnel

    • 1-8 Why I Still Can Do 5-10x On Ads While Others Can't

    • 1-9 Lead Generation/Info Type Funnels

    • 1-10 eCommerce Type Funnels

    • 1-11 Physical & Digital Products, Or Services

    • 1-12 Welcome To The Game Of Who The Biggest Balls (Strength Of The Funnel)

    • 1-13 Business Is Supposed To Be Easy - Exploring Blue Oceans

    • 1-14 The Greatest, Most Powerful, Most Profitable Type Of Marketing

    • 1-15 Market Sophistication + How You Succeed By Niching Down

    • 1-16 Understanding Scale & The Type Of Company You Want To Run

    • 1-17 Building Brand Equity Long Over Long Periods Of Time

    • 1-18 A Look Into Typical eCommerce Funnels

    • 1-19 A Look Into Typical Lead Generation Funnels

    • 1-20 Defining Competitiive Advantage & Selling Commodities In A Commoditized Marketplace

  • 2

    Module 2: Why People Buy Anything At All + Copy That Makes You Millions

    • 2-1 Why People Buy Anything At All

    • 2-2: Researching Market Sentiment & Copy

    • 2-3: Writing Copy That Forces People To Ethically Give You Money

    • 2-3 Writing Copy TOF - Pt.1

    • 2-3 Writing Copy TOF - Pt.2

    • 2-3 Writing Copy RT Shortform Copy

    • 2-3B Finding Unsaturated Angles To Tackle

    • 2-4: Creatives

    • 2-5: Leaning Into Organic Marketing

  • 3

    Module 3: FB Ads Technicals - Beginner Launching

    • 3-1 Understanding The Opportunity

    • 3-2 Deep Dive Into Algorithm

    • 3-3 How The Bid Auction Works

    • 3-4 80/20 Revenue Rule

    • 3-5 Calculating Breakeven ROAS

    • 3-6 Interest Targeting & Testing Audiences Worksheet

    • 3-7 Custom Audiences

    • 3-8 Lookalikes

    • 3-9 Vertical & Horizontal Scale

    • 3-10 Automated Rules

    • 3-11 CBO/ABO

    • 3-12 Learning Limited

    • 3-13 How To Launch The Ad

    • 3-14 Testing Phase + Stock Market Mentality

    • 3-15 Setting Up Business Manager According To The eCommerce Related Columns

    • 3-16 How To Audit Your Account

    • 3-17 DEMO with live ad account ($0/day → $1000/day)

    • 3-18 Process Workflow: What To Do If Things Don’t Work Out?

    • 3-19 Finding Out New Customer Insights

  • 4

    Module 3B: FB Ads Technicals - Advanced Scaling

    • 3B-1 Retargeting & % Proportion Of Spend Allocation

    • How To Setup Dynamic Product Ads

    • 3B-2 Launching Dynamic Product Ads (DPA) For Retargeting

    • 3B-3 Scaling Strategy [CHARTED]

    • 3B-4 Reaching Your 1st $1k/Day

    • 3B-5 Reaching Your 1st $5k/Day

    • 3B-6 What To Do When Your ROAS Drops?

    • 3B-7 Pitfalls To Avoid

    • 3B-8 FAQ About Ads

    • 3B-9 Day By Day Breakdown $1m In 57 days

    • 3B-10 Day By Day Breakdown Black Friday $500k Month

    • 3B-11 Recap: From Testing To Scaling

    • 3B-12 Data Driven Approach

    • 3B-13 Automated Scaling Pt. 2

  • 5

    Module 4: Post IOS Adjustments

    • 4-0A Domain Verification Setup

    • 4-0B Aggregated Event Measurement Setup

    • 4-1 How Will IOS Data Tracking Affect Marketers

    • 4-2 Post IOS14 How To Adapt/Tracking Issues

    • 4-3 Retargeting/Custom Audiences/Lookalikes Post IOS14

    • 4-4 How Does A 5-10x ROAS Account On FB Look Like

    • 4-5 What An Account That Has ‘Ok Unit Economics’ Look Like

    • 4-6 Questions

  • 6

    BONUS

    • Tax Free eCom Course - Complimentary For OXG Members

    • Accelerator: ECOM Track --- Our Higher Level Program

    • Let Us Help You Run Your Campaigns + Generate More ROAS For Your Business

    • 30th September 2021 - Coaching Call Recording

    • October 7, 2021 - Coaching Call Recording

    • 14th October 2021 - Coaching Call Recording

    • 21st October 2021 - Coaching Call Recording

    • 28th October, 2021 - Coaching Call Recording

    • 4th November, 2021 - Coaching Call Recording

    • 11th November, 2021 - Coaching Call Recording

    • 18th November, 2021 - Coaching Call Recording