Course curriculum

  • 1

    Chapter 1: Introduction

    • Welcome To The Course!

    • 1 Introduction

    • 2 What Im Gonna Teach You

    • 3 How The Modules Are Structured

  • 2

    Chapter 2: What It Truly Takes To Truly Win

    • What it takes to win

    • Buy This Book

  • 3

    Chapter 3: Understanding Human Psychology & Why People Buy Or Do Anything

    • Introduction - Understanding Human Psychology & Why People Buy

    • 1 Principles Of Inbound vs. Outbound Marketing

    • 2 TOF, MOF BOF

    • 3 Awareness triangle

    • 4 CRUCIAL_ Solving 1 problem for 1 niche to produce 1 result

    • 5 The Importance Of The Value Exchange & Money

    • 6 Understanding why people buy

    • 7 Features vs benefits

    • 8 What Exactly Are You Selling

    • 9 Customer pain points

    • 10 Crafting irresistable offer

    • 11 Value stack

    • 12 How To Find Out Why Your Customers Buy (from you)

    • 13 Filling Up Your Customer Persona Worksheet

  • 4

    Chapter 4: Traffic, Attention & Your Income

    • Introduction - Traffic, Attention & Your Income

    • 1 Free Vs. Paid Traffic

    • 2 Go To Where Your Audience Is Hanging Out

    • 3 1 Funnel, 1 Traffic Source, 7 Figs Per Year

    • 4 On-Demand Vs Off-Demand Platforms

    • 5 FB_Linkedin_IG As A Platform

    • 6 Youtube As A Platform

    • 7 Quality, Depth And Effort Does Not Go Unnoticed

    • 8 Google Chrome - Lead Gen Course - Javier Teo - Google Docs

    • 9 How To Not Be A Sleazy Salesperson (Be Helpful)

    • 10 You Will Decide Your Path In The Next Modules

  • 5

    Chapter 5: Mastering Organic On-Demand Facebook: Lead Gen Hub

    • Introduction - FB

    • 1 Staying Top Of Mind

    • 2 Purpose Of Facebook

    • 3 Pros_Cons Of FB

    • 4 FB Algorithm & How They Determine Reach

    • 5 Different Placements In Facebook

    • 6 Optimizing Your Profile As A Lead Gen HubCourse - Javier Teo - Google Docs

    • 7 Meeting New Leads_ Joining Other People’s Group

    • 8 Creating EPIC Content People Want To Share To Expand Cold Circle

    • 9 Distributing EPIC Content To Get Reach

    • 10 Adding New Cold Leads As Friends

    • 11 How To Setup & Use Your Own FB Group

    • 12 Using Livestreams As Content Engagement In Your Group

    • 13 Using CTAs In Your Posts For Personal Feed + Group

    • 14 Starting Conversations W Prospects_ It Goes Down In Messenger

  • 6

    Chapter 6: Mastering Organic On-Demand IG: Lead Gen Hub

    • Introduction - IG

    • 1 Staying Top Of Mind

    • 2 Purpose Of Instagram

    • 3 Pros_Cons Of IG

    • 4 IG Algorithm & How They Determine Reach

    • 5 Different Placements In IG

    • 6 Optimizing Your Profile_

    • 7 Not Giving A F What Others Think

    • 8 Using Hashtags To Expand Your Reach

    • 9 Creating EPIC VALUABLE Content People Want To Share

    • 10 Using Stories To Build Relationships

    • 11 Starting Conversations W Prospects_ It Goes Down In The DMs

  • 7

    Chapter 7: Mastering Organic Youtube: Lead Gen Hub

    • Introduction - YT Organic

    • 1 Purpose of Youtube

    • 2 Pros_Cons Of Youtube

    • 3 YT Algo & How They Determine Reach Or View Count

    • 4 Advantage Of Search_ Leads Who Are In Hunt Mode

    • 5 How To Generate Ideas For Youtube Videos

    • 6 Content Batching & Reducing Amount Of Time You Spend Editing Videos + Youtube Workflow

    • 7 Putting CTAs Within The Video Itself

    • 8 Thumbnail

    • 9 Putting Tags For Youtube

    • 10 Youtube Description For CTA Links

  • 8

    Chapter 8: Conversion Pt. 1: Building Content Moats & Assets

    • Introduction - Conversion Pt.1

    • 1 Harvesting Your Moat & Asset Testimonials

    • 2 B2B case studies

    • 3 gathering photos for product_services

    • 4 Student_Customer Interviews

    • 5 Equipment To Record_Film Your VSL

    • 6 Recording the VSL (long)

    • 8 Why are you different_what is your edge (VSL)

    • 7 VSL demo

    • 9 Uploading VSL to wistia

  • 9

    Chapter 9: Conversion Pt 2: Building Your Automated Lead Machine

    • 1 What Is A Funnel

    • 2 How To Properly Price Your Products

    • 3 Registration For CF

    • 4 Connecting Domain To CF

    • 5 Connecting Domain To CF Pt. 2

    • 6 If you wanted a free T-shirt LOL

    • 7 Importance Of Email + How It Will Help You Retire

    • 8 Registration For Email Marketing Software

    • 9 Setting Up Email Sequences & What To Write In The Emails

    • 10 Connecting AC to CF

    • 11 Selecting The Correct Autoresponder In CF (Ensuring it works)

    • 12 Install Website Tracking On Your CF Pages

    • 13 Writing Copy For Opt In Page

    • 14 Power Of Attraction Marketing_ Why Application Funnel & Inbound Principles

    • 15 Setting Up Calendly

    • 16 Setting Up Qualifying Questions For Calendly

    • 17 Thank You Page For Calendly

    • 18 Designing Pages In CF Pt.1